If I Google my top three favorite food scientists and writers (Lustig, Wansink, Seneff), they aren't exactly positioned in top health and alternative health websites, my team is not getting very much coverage (relatively speaking). Results:
Name # hits
Brian Wansink (Cornell) 268,000; 2,000 in Google scholar
Stephanie Seneff (MIT) 46,800; 1000 in Google scholar
Ancel Keys 232,000
Gigi Berardi 959,000; 305 in Google scholar
T Colin Campbell (China Study) 11,000,000; 78000 in Google scholar
(Sens.TasteSci/U Florence)) 464,000; 102 in Google scholar (English)
Johannes Wirz (Goetheanum) 17,900; 45 in Google scholar
Walter Willett (Harvard) 1,520,000
Deepak Chopra (health celebrity) 14,000,000
Andrew Weil (health celebrity) 3,460,000
Mehmet Oz (health celebrity) 5,970,000
Joseph Mercola (health celebrity) 2,680,000
Marion Nestle (NYU, writer) 437,000
Michael Pollan (journalist) 3,090,000
Jamie Oliver (food celebrity) 47,100,000
Mark Bittman (writer) 840,000
Molly Kimball (writer) 1,220,000
Aside from the popularity contest, what do these health celebrities, academics, and others have in common, besides the fact that many have ties with industry? No, seriously, there actually is one common theme: No or reduced sugar, and mostly, no or reduced processed foods.
Many of these academics have little experience with media. That’s a pity – because the media exposure advances their names and work, a type of work that is systematic although encouched in caveats, reluctant to make generalizations and recommendations – and even when they do, are not very accessible.
 Although consider, too, many top academic researchers/nutrition writers – many of which we may have never heard of http://academic.research.microsoft.com/RankList?entitytype=2&topDomainID=6&subDomainID=16&last=0&start=1&end=100
 Molecular genetics and anthroposophical scholar profiled in an upcoming book.