For Wansink, we can influence
behavior by the kitchenscape, tablescape, platescape, foodscape – using
placemats as boundaries, changing serving bowl sizes, avoiding eating directly
from packages. With even food transfer implements (serving spoons with a round
shape, REF: B 44, 132) causng larger food intake, it is not difficult to see
how all of these external factors trump “nutrition information,” in terms of
food consumption.[1]
Wansink has
been very active in redesigning school lunchrooms, one of his major
initiatives. REFS: B 9, B 54 Interesting research on this includes restricting
paid lunch cards to healthy choices, using cash vs. debit cards for sweet and
processed foods, and also making sire that there is plenty of choice B 66. From
his work, he is able to identify the behavioral triggers that lead to selection
and consumption of healthier foods.
How
to rearrange the lunchroom?
*Move the fruit
*Move salad bar to closer to cash
register
*Offer a choice of carrots or celery
*Encourage to use a tray so as to be
likely to add side dishes
*Change defaults…peas on the tray is the
default, have to ask for tater tots
*Pay cash for desserts
*Preselect meals form a menu board rather
than waiting until you get to the food line.
*Add a convenience line that offers only
healthier food options
[1] Project
M.O.M.: Mothers & Others & MyPyramid. Wansink also talks about the
gatekeepers B26-28, B26 parenting practices can really influence behavior
choices by obese children. Brian’s research on women, from 50s on Kitchen
Literacy. Moms can make a difference in terms of what gets purchased B28
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